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Meet the Cowboy 4, the connected bike for urban riders. A full suite of CGI images and animation was crafted for the global launch of Cowboy's latest campaign. The launch of the new C4 and ST explores the technology, beauty and road presence of the urban electric bike in every detail. Mount up, ride on.
The essence of this campaign is built around precise and carefully planned lighting techniques to celebrate the form, design and presence of Cowboy bikes. 3D cinematography was crafted to celebrate the purity of a mechanical and electronically advanced product.
A system that young people around the world with a club culture and techno enthusiasts feel identified. We generated a simple logo that is the basis for generating a geometric and liquid system.
A system that young people around the world with a club culture and techno enthusiasts feel identified. We generated a simple logo that is the basis for generating a geometric and liquid system.
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