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2022 watch Nike

FUEL WATCH

introduction the project

  • SERVICES
    product
  • Industry
    First Things Studio
  • Year
    January 7th 2022
Summary

Meet the Cowboy 4, the connected bike for urban riders. A full suite of CGI images and animation was crafted for the global launch of Cowboy's latest campaign. The launch of the new C4 and ST explores the technology, beauty and road presence of the urban electric bike in every detail. Mount up, ride on.

3D Cinematography

The essence of this campaign is built around precise and carefully planned lighting techniques to celebrate the form, design and presence of Cowboy bikes. 3D cinematography was crafted to celebrate the purity of a mechanical and electronically advanced product.

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